Has Your Web Site Become a Web Site?
You've got everything: A terrific product or service. A
state-of-the-art shopping cart. Super Graphics. Streaming
Video. So why do you still have your day job at K-Mart?
With the focus on technology, the human part of the web
often gets overlooked. Your site may have great deals, easy
navigation, competitive prices, yet visitors still don't
feel persuaded to buy or even return. Something crucial is
missing. Well, that something could well be humor-- and
that's nothing to laugh at!
Humor is vital. Nothing adds the element of humanity so
quickly or makes potential customers more receptive than
humor -- witty, warm, engaging humor.
But wait a second. Does that mean adding jokes? Cartoons?
Stupid tricks or games? Absolutely not! Web Site
"Humorization" is the targeted use of clever words,
concepts, plus hot button visuals to get your message across
clearly and memorably.
"Humorization" creates a powerful bond. It breaks down
consumer resistance, plus repositions your product in a
positive, compelling, competitive light. Humor gets your
site noticed. It creates media buzz. Plus humor inspires
visitors to share your web site with friends and
Which is why the following rules are crucial to the success
of your business on-line:
Contemplating Your Options?
Investors Feeling Burned?
Your Web Site Humor Must...
Resonate with warmth and sincerity.
Reward the intelligence of your
Not only proclaim uniqueness, but
Project a sharp-witted consumer
Deliver stimulation and surprise on
Stand out conceptually -- not just
Your Web Site Humor Must Not...
Create boredom or appear
Confuse visitors with conflicting
Be a technical wonder minus a
Appear to duplicate a competitive
Repel buyers with improper
Minimize or sabotage your company's
The process of "Humorization" is not daunting. In fact,
adding humor insures that your serious message is taken --
well seriously! David Samson fully customizes the creative
content to your needs, so it never sounds forced or
artificial. The transformation is remarkable!
Suddenly your site is both both informative and
entertaining. Your visitors are not only staying longer, but
they're being motivated to take immediate action. There's no
doubt about it. You absolutely know that you're standing
shoulders above your competitors.
Paranoid About Checking Your
Meditating for Market Share?
That's right! Few things are worse than a boring web site.
So add the one element that relieves pressure and makes
shopping a pleasure. The one element that can make all the
difference in the world to your success. Add the element of
humor. Odds are you'll be laughing all the way to the
"David Samson is a very funny, very instinctive
creative guy, and he always has a different slant on solving
any client's problem. The key is that he understands the
crucial link between humor and information, so that the
message always remains fresh and memorable."
--Stan Becker, Chief Creative Officer, Saatchi &
Saatchi, New York, Los Angeles,